Beirut:Télé Liban has announced its ambitious modernization strategy during its first annual gathering at its Hazmieh headquarters. The event, held under the patronage of President Joseph Aoun and represented by Information Minister Paul Morcos, highlighted the broadcaster's achievements and upcoming projects.
According to National news agency - Lebanon, the gathering brought together key figures such as Agriculture Minister Nizar Hani, diplomats, international partners, and media representatives, along with Télé Liban's Chairwoman and Director General Elissar Naddaf. Morcos underscored the broadcaster's national role and praised efforts toward digitizing its extensive audiovisual archive and reviving the institution by appointing a new board after 26 years.
Naddaf detailed the reforms initiated since July 2025, which include technical upgrades, administrative restructuring, staff development, and forming new partnerships. She announced the launch of new programming in November and introduced "Talia," an AI-powered virtual news presenter set to debut on Saturday. Naddaf emphasized that AI would support journalists, highlighting the importance of responsible technology use and safeguards against misinformation.
The event featured presentations on the broadcaster's upgraded studios, advertising revenues, employee conditions, and institutional partnerships, notably with UNESCO. It concluded with the signing of an equipment donation agreement between Télé Liban and the Lebanese Media Development Company, followed by a tour of the renovated studios.
