Emirates Perfumes and Oud Exhibition Draws Record Attendance in Sharjah

SHARJAH: The second edition of the Emirates Perfumes and Oud Exhibition concluded on Sunday evening, marking a resounding success with a record-breaking visitor and exhibitor turnout. According to Emirates News Agency, the event, organized by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI), attracted over 25,000 visitors this year, a 25 percent increase from the inaugural edition's 20,000 attendees. This year's exhibition featured 100 exhibitors and showcased over 500 major local and international perfume brands, along with a cohort of young Emirati entrepreneurs engaged in the perfume industry. Spanning 8,000 square meters, the exhibition provided a platform for showcasing luxury collections of premium oud pieces and exquisite fragrances throughout its 10-day run. The agenda for this year's Emirates Perfumes and Oud Exhibition also included the "Emirates Perfumes Forum", which served as an important platform to foster collaboration among perfume manufacturers, pr oducers, and key industry players at both local and international levels. The forum introduced the latest innovations shaping the future of the perfume industry, with participation from an elite group of world-renowned perfume experts and master perfumers. Discussions centered on key topics such as the future trajectory of the fragrance industry, advanced techniques in perfume processing, production, storage, and manufacturing in line with high-quality standards. Saif Mohammed Al Midfa, CEO of Expo Centre, commented on the occasion, "This year's edition saw a 100 percent increase in the number of exhibitors compared to the inaugural edition, with the participation of top perfume manufacturers, traders, and renowned local and international brands." Al Midfa emphasized that the significant turnout of visitors and the extensive participation of fragrance companies underscore the exhibition's success and the critical role it plays in driving growth within the perfume industry by supporting entrepreneurs and prof essionals in the field and boosting their sales. Furthermore, the 10-day exhibition provided a valuable opportunity for young talents and small and medium enterprises (SMEs) engaged in the perfume industry to showcase their products, encouraging them to venture into the marketplace and gain practical experience.