Beirut:Tourism Minister Laura Lahoud has emphasized the crucial role of the Lebanese diaspora in sustaining the country's tourism sector amidst ongoing challenges such as security instability, economic fragility, and regional tensions.
According to National news agency - Lebanon, Lahoud addressed the significance of the diaspora during a conference at the Holy Spirit University of Kaslik (USEK), titled "Dynamics of the Lebanese Diaspora." She pointed out that emotional attachment is no longer sufficient to ensure continued visits from second- and third-generation expatriates.
Lahoud advocated for the diversification of tourism beyond the traditional summer season, encouraging the promotion of cultural, religious, medical, culinary, and nature-based experiences. She also mentioned the ministry's digital transformation initiatives, including the launch of an online tourism licensing platform and plans to create an integrated data system to support evidence-based policymaking and investment.
Furthermore, Lahoud highlighted the necessity for political and security stability, state sovereignty, and exclusive state authority over war and peace decisions to restore international confidence in Lebanon. She concluded by asserting that Lebanon must provide expatriates with a compelling and high-quality tourism experience to foster lasting engagement with their homeland.
