ZainTECH Showcases AI Solutions Promoting Sustainability at GITEX Global 2024

Dubai: ZainTECH, the digital solutions arm of Zain Group, highlighted its AI-powered enterprise and sustainability solutions at the GITEX Global 2024 event, underscoring the role of technology in advancing sustainable business practices across the MENA region. This marks the second year ZainTECH has participated in the event, demonstrating its commitment to sustainability and digital transformation. According to Jordan News Agency, the GITEX Global event, recognized as the largest technology exhibition in the Middle East, drew over 100,000 visitors from October 14-18, 2024. ZainTECH's booth, constructed with recycled materials to emphasize the company's dedication to sustainable practices, attracted hundreds of clients and curious attendees. ZainTECH's operations extend across eight markets in the Middle East and Africa, providing a comprehensive range of ICT services, including cloud computing, cybersecurity, big data, IoT, AI, smart cities, and more. The company's broad portfolio positions it as a leader in delivering integrated digital solutions across the region. CEO Andrew Hanna remarked on the company's strategy, stating that ZainTECH's digital transformation services are designed to help enterprises achieve impactful returns on their technology investments. He emphasized the company's focus on leveraging AI-powered solutions to foster sustainable growth by monetizing data and digital assets. Hanna further elaborated on the importance of sustainability, noting that it is crucial for the long-term success of modern enterprises. During GITEX, ZainTECH also entered into several technology agreements, reinforcing its commitment to expanding its sustainability-focused services and fostering innovation.