A Swedish study suggests that the ease of remembering information may be influenced by the feelings associated with the person delivering it.
Led by Inês Bramão from Lund University, researchers found that people retain information better when presented by someone they like or admire.
Three experiments involving 189 volunteers revealed that positive feelings towards the presenter facilitated memory retention and association of everyday objects.
The brain seemed to assimilate information more readily when delivered by a liked individual, a phenomenon evident even with neutral information.
While the study’s findings shed light on memory processes and polarization, caution is advised due to the limited sample size and cultural specificity of the participants.
Nevertheless, understanding how emotions influence information processing could offer insights into the origins of ideological divides.
Source:Oman News Agency